VELO 2024 Redesign: New Names, Fresh Designs, Same Great Flavors!
Explore the exciting evolution of VELO with the introduction of new names and a fresh design in 2024! As a prominent player in the world of white snus, VELO has been known for its recognizable products such as Velo Ice Cool Mint and Velo Royal Purple. Continuously striving for innovation, VELO is unveiling a redesign, promising a new look for its cans and a simplified product lineup.
What to expect from VELO's redesign? In early 2024, VELO will unveil a complete redesign, featuring new product names and a fresh can design. For existing Velo enthusiasts, like those enjoying Velo Ice Cool, rest assured that the content and flavors remain unchanged. The redesign focuses solely on the can design and names, aiming to make it easier for customers to navigate the brand's various offerings.
Key points of VELO's redesign:
- New can design
- Updated product names
- Enhanced clarity in flavor selection
Why the change? Wondering why popular products like Velo Royal Purple and Velo Ice Cool are getting new names and cans? The shift aims to better reflect flavor profiles and sensory experiences while simplifying the snus selection process through clearer designs and markings on the cans. Additionally, a new, clearer nicotine strength labeling system, represented by a point system from 0 to 6 dots, will be introduced.
This redesign will roll out across multiple markets where VELO is present, ensuring a consistent brand recognition. The products will carry the same names and packaging across different markets for ease of identification.
New product names from VELO: While the product names are changing, the content and flavors remain constant. This adjustment aims to facilitate customer exploration of VELO's range, with the new names more accurately reflecting the taste and sensory experience.
Some examples of the product name changes:
- Velo Mint becomes Velo Witty Spearmint
- Velo Tropic Breeze becomes Velo Breezy Mango
- Velo Ice Cool Slim becomes Velo Crispy Peppermint
New can design rollout: The new can design will be introduced gradually, with a temporary label on the six most popular cans. This label can be easily peeled away to reveal the new design beneath. Eventually, this label will be phased out entirely, replaced by VELO's new design, providing a clearer representation of flavor and strength choices, along with the new product names."
